Perhaps more than any other place, Shu Uemura takes this philosophy to heart. As Mr. Ledes put it, ''SoHo is going to be so overburdened with beauty, you'll be lucky if you can find a grocery store. Makeup Forever, for instance, lures strollers inside with a woman whose indigo toenail polish matches the jeweled bindi on her brow. Large nail polish bottle. Allan G. Mottus, editor of The Informationist, a cosmetics industry trade publication, confirms the disaffection. Every store has its gimmick. Terms in this set (38).
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Perhaps someone will one day write a dissertation about this philosophy, but suffice it to say that it has to do with how you want to feel and knowing which products will help you feel that way. ''Since the early 90's, department-store traffic has continually slowed, '' he said. L'Occitane uses Braille on most of its packages. Ms. Lee eagerly clicked on both. Nail polish in square bottle crossword puzzle. Other sets by this creator. ''And I promise you, men will feel comfortable shopping here, '' said Sherry Baker, vice president for international marketing. Origins is so environmentally friendly that one willowy blond shopper wondered aloud why the green-and-khaki-clad staff members were impersonating forest rangers. Sephora promises a wall of more than 400 lipsticks, a skin treatment library, organized by problems and solutions, and a fragrance organ, a display where shoppers can dab and spritz at will. ''Notice that everything in this store is circular, '' said Kim Ryan, the store manager, who sports a circular tatoo around her bicep that reads, ''That which doesn't kill makes us stronger. Finally, ''peace'' and ''smooth complexion'' drifted by in little word bubbles. If she walks due west, she can nab a favorite lip liner at Shu Uemura. Lee ignored them, opting instead for the $10 bottle of Charm glitter powder she was going to buy to begin with.
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She sits in the window painting henna designs on skin. Sephora's salesclerks, known as product consultants, are to be outfitted in unisex black tunics, and each will wear one black glove to ''showcase the product, like a jewel at Cartier's, '' Ms. Baker explained. By the end of the year, Helena Rubenstein plans to open a space on Spring Street, which will be both store and day spa. ''I don't think the single-brand stores can succeed economically, '' Mr. Nail polish brand in square bottle crossword. Ledes of Cosmetic World said, adding that Sephora seems to have the best chance in SoHo for long-term success. In the meantime, the great migration of single-brand stores to SoHo continues. Adverb) You may already be able to program computers, or perhaps you would like to learn. Not the one Mayor Rudolph W. Giuliani fumes about, but rather the kind that plies toners, moisturizers and other forms of hope in a bottle.
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Recent flashcard sets. Elaine Good, a makeup artist who has worked in cosmetics retailing and teaches at the Fashion Institute of Technology, says that the SoHo beauty outlets are setting themselves apart from department-store beauty counters by offering nonaggressive service. The computer suggested words for how she was feeling, or wanted to feel. Later, she might have her skin exfoliated to the strains of Enya at Haven, a New Age day spa on Mercer Street.
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A PALE woman in black stands on the corner of Mercer and Prince Streets, twirling like a weather vane. And in May, Shiseido politely muscled in with 5S (that stands for ''Five Senses'') on Prince Street. Jacalyn Lee, a woman with delicate dreadlocks gathered in a ponytail, hunched over one of the store's many computers the other day, her brow furrowed in concentration. ''In a department store, you're assaulted by women spraying you with perfume and almost forcing you into a makeover in an effort to sell, sell, sell, '' she said. All the SoHo stores maintain that they are places where a shopper can experiment and play, although the play is supposed to be serious. ''An effort to bring the benefits of natural beauty to blind and partially sighted people, '' the store's catalogue explains. The following sentence contains either one word or two words of the kind specified before the sentence. For example, ''energizing sense'' products are for a woman who wants extra power and firmer-looking skin; ''nurturing sense'' products are for one who craves comfort and nourishment. Something strange is happening in SoHo. The first of 14 planned American outlets, the Sephora at 555 Broadway is a 9, 000-square-foot behemoth selling strictly up-market brands. Verb) Computers many purposes. Students also viewed.
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Sets found in the same folder. Outlets for Mac Cosmetics, Aveda and Origins -- all owned by the Estee Lauder company -- have been around for years, but since last fall, the competition has gone into overdrive. At Shiseido's 2, 700-square-foot 5S, a mid-price cosmetics line geared toward women in their 20's and 30's, there is the muted sound of running water coming from somewhere. Find each of these words and underline it. Pronoun) Without society would be considerably different. L'Occitane, a skin- and hair-care company from Provence, opened a branch on Spring Street in October. And they want to offer a form of artistic satisfaction, which means visual excitement, spiritual enrichment and lots and lots of people-watching.
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''The whole idea is to get individual brands out of the clutter of department stores, '' said John Ledes, editor and publisher of Cosmetic World, a trade magazine. Shu Uemura has a set of recessed light simulation boxes in the wall where the shopper can see how makeup colors, tested on the hand, look in outdoor, fluorescent and other light conditions. ''Peace and a smooth complexion. Within the rectangle bordered by Broadway, the Avenue of the Americas and Houston and Spring Streets, there are at least six day spas and nine beauty-product retailers, many of which sprang up in the last nine months. The biggest news along Skin Row, as the new cosmetics district has been dubbed by the beauty industry, is next week's opening of Sephora, France's largest perfume and cosmetics retailer. With the flight of art galleries to Chelsea, beauty has become SoHo's new art -- or at least, that's how cosmetics retailers want consumers to think of it. ''We're for the soul, as well as the body, '' Beth Ofier, Face Stockholm's store manager, insisted, echoing the sentiments of many others who hawk blusher. The skin trade has moved in. ''The meatpackers have their district, the financial guys, the garmentos, the flower people -- they all have theirs, '' said Marcia Kilgore, owner of Bliss Spa on Broadway. But she was pleased, and rubbing the powder on her arms, she returned sparkling to the streets of SoHo. ''That's what the whole world wants, really, '' she murmured.
The store's design is, to say the least, arresting: the womblike circularity of the displays; the black, white and red color scheme; the laptop computers (for finding product information on the Internet), and the cavernous space make the store seem like a cosmetics mother ship built by the engineers of the Starship Enterprise. It seems it's no longer enough for makeup to make a woman simply look better. Recommended textbook solutions.